“The post-purchase experience matters just as much as checkout,” trust must be reinforced across the entire customer journey.

“If customers have to work to figure out how to buy, you lose trust,” clarity in PDP and checkout drives conversion.

“Holiday season is the perfect time to reward your existing customers,” loyal buyers should get early access or exclusive perks.

“Take a beat after the season and look at what converted,” holiday performance should guide Q1 retention strategy.