Don’t Reinvent the Wheel on BFCM – Stick to strategies you’ve tested all year rather than chasing short-term wins. “The worst mistake brands make is throwing away their strategy just because it’s Black Friday.”

Reward Your Subscribers First – Give loyal customers early access, exclusive perks, or better discounts to strengthen retention. “Your subscribers are your highest LTV customers, treat them like VIPs during Black Friday.”

Focus on Quality, Not Just Volume – One loyal subscriber is worth more than five deal-seekers who churn after a single order. “The real opportunity is converting accidental subscribers into engaged, long-term customers.”

Test Everything Before the Rush – Audit your tech stack, flows, and checkout by going through the customer journey yourself. “Buy a product, sign up for your own emails—make sure everything is firing before Black Friday hits.”