%20(1).png)
HOPR - founded by Jose Ramirez - a non-alcoholic beverage brand in 2020 during the COVID lockdown.
The brand's drinks blend adaptogens and nootropics to promote calmness and mental clarity. Jose started HOPR as a healthier, alcohol-free alternative to unwind in social settings without compromising health goals. The beverages focus on providing a sophisticated adult taste while supporting both physical and mental well-being, making them an ideal choice for those looking for mindful relaxation.
HOPR is currently in 6 states in Australia and is expanding into more retail shops to offer the best non-alcoholic beverages.
HOPR’s primary focus was to increase its product subscribers, as monthly recurring revenue was crucial to its growth strategy and expansion plans. However, upon reviewing their customer journey, they found that only a small portion of one-time purchase (OTP) customers had become subscribers, representing both a challenge and an opportunity.
If HOPR could convert even a small percentage of these OTP customers into subscribers, it would open up a new stream of recurring revenue while reducing the high costs associated with acquiring a subscriber on the first purchase. That's where Relo joined forces with HOPR, helping to identify customers ready for subscription and easing the transition.
Jose Ramirez, founder of HOPR, commented on the problems faced before Relo.
The first task was to identify which customers were ready to subscribe. Usually, this would involve a long, complex, and manual process using data science to guess customer behavior. But with Relo, it took only minutes.
HOPR used Relo to connect to their Shopify store, creating a targeted list of customers likely to switch from one-time purchases to subscriptions within the next 30 days. (Note: Relo works seamlessly with all modern Shopify subscription apps, such as Recharge, Skio, Yotpo Subscriptions, and Smartrr. Please email us here if you have a question about any other subscription software you work with.) Relo’s logic draws on factors like past purchases, frequency, and patterns from similar customer groups.
Here’s a sample of HOPR’s customer predictions (anonymized). Within minutes, HOPR had a really specific list of who's ready to target, when, and with which product:
Jose Ramirez, Founder of HOPR
So, you have the list—now what? Relo makes it easy to put this data to work, seamlessly feeding it into your Klaviyo flows as a dynamic trigger. This way, SMS and email flows reach customers right when they’re most likely to subscribe. In just a few clicks, HOPR had all this data flowing into their Klaviyo account, launching a brand-new “upgrade to subscription” flow.
When HOPR identified customers ready to try a subscription and connected that data to Klaviyo, the final step was to get them subscribed. The old experience—taking customers from a CTA in an email through multiple pages to an empty checkout—wasn’t ideal.
That’s where Relo’s Magic Cart came in. This mobile-friendly, 2-click cart makes subscriptions easy by:
For HOPR, this means every CTA in Relo-powered emails now leads straight to a Magic Cart, making it easier for customers to subscribe in just two clicks. Let’s check out this customer’s (Julie) experience with the Magic Cart link after she clicks her email CTA.
When the customer clicks on the "subscribe now" CTA above, they would be taken to their Magic Cart here:
Jose Ramirez, founder of HOPR
With Relo, HOPR achieved a 32% lift in new subscribers gained from OTPs. By predicting customer readiness, syncing insights to Klaviyo, and converting subscribers through Magic Cart, they saw substantial recurring revenue growth with almost no time commitment needed.
The results were so effective that Relo’s “Upgrade to Subscription” flow has become one of HOPR’s best-performing Klaviyo flows.
In summary, these are the key KPIs HOPR improved by pairing Relo with their subscription setup:
